Spotlighting Companies Making Money By Making The World A Better Place

Join host Paul Shapiro as he talks with some of the leading start-up entrepreneurs and titans of industry alike using their businesses to help solve the world’s most pressing problems.

Whether it’s climate change, unsustainable agricultural practices, cyber threats, coral reef die-offs, nuclear waste storage, plastic pollution, or more, many of the world’s greatest challenges are also exciting business opportunities. On this show, we feature business leaders who are marrying profit and purpose by inventing solutions to both build a better world and offer investors a bang for their bucks.


Recent Episodes

Are Smaller Cultivators the Answer for Cultivated Meat’s Success? Niya Gupta Thinks So

| March 22, 2024 | Episode 134

Josh Tetrick on the Future of the Cultivated Meat Movement

| March 15, 2024 | Episode 133

Incubating Tomorrow’s Alt-Protein Unicorns: The Kitchen

| February 15, 2024 | Episode 131

When Nonprofits Start Businesses: Garden for Wildlife and the National Wildlife Federation

| February 1, 2024 | Episode 130


Our guests include executives from companies you know, such as Whole Foods Market, McDonald’s, Beyond Meat, and Honest Tea. But we also focus heavily on early-stage startups that you haven’t heard of but are promising to revolutionize their respective industries with inventions they claim will solve dire crises.

If you’re interested in business or just want to create a better future for humanity and the rest of our planet, this twice-monthly podcast is a must-listen that will bring you another inspirational tale of entrepreneurial innovation every episode.


Want to start with some of our most popular episodes? Some fan favorites:

  • Episode 116: From Villain To Hero: Rubi Labs’s Quest To Make CO2 Work For The Climate

  • Episode 100: Billionaire VC Steve Jurvetson’s Quest to Improve Life On Earth and Beyond

  • Episode 89: Is Alt-Protein a National Security Issue? Rep. Ro Khanna Thinks So

  • Episode 81: The Rapid Rise, High-Profile Fall, and Resilient Recovery of Juicero’s Doug Evans

  • Episode 78: A Conversation with NYC’s Mayor-Elect Eric Adams

  • Episode 71: Life as a Scrappy Startup Exec: Doni Curkendall and The Better Meat Co.

  • Episode 69: The Sharks Tried to Buy Her Plant-Based Fried Chicken Company: Deborah Torres and Atlas Monroe

  • Episode 65: The Billionaire Out to End Factory Farming: Jim Mellon

  • Episode 62: Maximizing the Good We Can Do: A Conversation with Peter Singer

  • Episode 51: Making a Living as an Influencer: Toni Okamoto & The Plant-Based on a Budget Story

  • Episode 50: The Conscious Leader: Whole Foods Market CEO John Mackey

  • Episode 23: Resilience in the Face of Both Adversity and Success: Josh Tetrick and Eat Just

  • Episode 6: The Saudi Prince Who’s Investing in a More Humane Future