Seth Goldman started his career three decades ago thinking that if he wanted to make an impact on public health and agricultural sustainability, he’d need to explore a career in nonprofits or public policy. Fast forward to today and Seth’s company, Honest Tea, has helped slash billions of sugar calories from the American diet, caused other major drink brands to do the same, and created a sustainable livelihood for organic tea farming families throughout Asia. Despite Coke purchasing Honest Tea in 2011, Seth still lives in the same house as when he cofounded the company in 1998. He also now serves on the boards of plant-based food powerhouses Beyond Meat and Ripple.

Hear Seth tell his story to Toni Okamoto and Paul Shapiro and be inspired by the power of a good business idea to help solve major global problems.

More info:

Seth’s TEDx talk: How Entrepreneurs Can Change Society

Seth’s Inc. article: How Entrepreneurship Can Be a Force for Social Good (Just Ask Henry Ford)

Seth’s book: Mission in a Bottle: The Honest Guide to Doing Business Differently–and Succeeding